Charles Kelton

About the Candidate

Charles Kelton

Aylesbury, Bucks, UK · 07498475261

charles.kelton@gmail.com · www.linkedin/in/charleskelton · pph.me/charleskelton

Dual US-UK citizen

Content writer and producer, having worked across various industries in delivering digital content and web development projects alongside day to day production tasks. Experienced in working across internal teams and external clients in coordinating project milestones with expected timelines and budgets. I also possess strong skills in being able to translate what may be more complex ideas into easily understood and salient information. Additionally, I have worked as a copywriter, having written for eBay and Air France and more recently crafting copy for Haven Holidays, demonstrating an understanding of writing copy that fits the brand tone of voice to connect to the audience.

Experience
12/2018 – Present
Digital Production Editor, Haven
·        UX copywriting, content editing and proofreading.

·        Improving existing copy through SEO enhancements.

·        Working with teams across the business to brief in requested work items and to then manage team workload and workflow.

·        Working with the wider marketing team, including PR and social, email, brand and product to ensure consistent messaging and brand tone-of-voice.

·        Conducting competitor analysis.

·        Using GA to assess the impact of any proposed website changes on existing and potential guests and inform decision making.

·        Improving customers’ journeys throughout the site to funnel them more efficiently into the correct channels.

·        Assessing the impact of visual design decisions to increase customer retention and conversion rates.

·        Creating compelling promotional copy to succinctly convey product and service offerings.

·        Daily use of content management system to create, edit and manage a large amount of information.

01/2016 – 12/2018
Copywriter, Freelance/Haven
·        Crafted copy for Haven Holidays, creating a clear tone of voice that conveys brand identity and personality, taking a mobile-first approach.

·        Experienced with incorporating SEO best practices and liaising with head of SEO.

·        Proofreading and general quality assurance skills ensuring copy is error-free.

·        Experience writing across a range of industries, including airline, furniture, travel, language translation and more.

·        Working to client style, branding, and tone of voice guidelines.

·        Adapting copy according to content display limitations of CMS components.

·        Experience with various CMSs as well as HTML and CSS

·        Strong skills in making wider design decisions, such as selecting appropriate imagery, font styles and arranging the layout.

·        Clients have included: Air France, eBay, Today Translations, ADP Architecture, Alpha Rooms and more.

 

 

10/2013 – 03/2016
Accounts Manager, Meta 13 Interactive
·        Project leader for multiple small and large projects across a range of industries.

·        Conducted regular client outreach.

·        Managed a team of developers in coordinating the development of projects in accordance with designated budgets.

·        Promptly solved various technical support issues over the phone, email, video call and in person.

·        Effectively communicated with both technical and non-technical speakers.

·        Designed project plans that ensured client’s objectives would be met according to timelines and budgets

 

09/2010 – 07/2012
Web Developer, Money Advice Service
·        Assisted in completely rebuilding the public-facing corporate website from the ground up.

·        High degree of attention to detail in ensuring every facet of new designs and project implementations met company objectives and project guidelines.

·        Provided software support and training to internal teams on issues related to our corporate website and internally housed financial calculators.

 

08/2014 – 03/2016
Volunteer Child mentor, Anna Marie’s Alliance
I worked as a Child Mentor at Anna Marie’s Women’s Shelter, which involved ensuring the safety and protection of the children in the staffs’ care as well as helping to develop the children’s interaction and communication skills through play. Infusing discipline and correction in accordance with training procedures. I also undertook SIDS training.

Education
2018
Psychology MSC, OXFORD BROOKES UNIVERSITY
Completed a psychology degree which helped to enhance a range of transferable skills including communicating effectively with a variety of individuals and stakeholders, keen analysis of problems and solutions and prioritizing and balancing a large workload with specific time frames.

2009
Web Technologies BSC, UNIVERSITY OF GREENWICH
BSc Web Technologies (Hons)

Web design/development, 2005 – 2009

Grade: 2:1

Activities: Member of the Christian Union.
SKILLS
·       Assessing website user experience impact

·       UX Copywriting

·       Contentful, WordPress, Concrete5 (CMSs)

·       Google Analytics/Search Console

·       Workload and workflow management

·       Using SiteImprove to check content accuracy and integrity

·       Trello, AzueDevOps, Planner.

·       HTML and CSS

PORTFOLIO
·       People Per Hour: http://pph.me/charleskelton

·       JournoPortfolio: charleskelton.journoportfolio.com

·       LinkedIn: http://www.linkedin.com/in/charleskelton

Interests
I am an avid runner in middle to long-distance running. As part of my interest, I authored the book, ‘The Starter’s Handbook to Half-Marathon Training’ (https://www.smashwords.com/books/view/676847). This was a personal project which involved research and detailed analysis of topic-related information. I was able to utilize my writing skills to compile, proofread and edit the original manuscript before publishing the book through multiple channels.

I have also started a tea brand (Tea Bros – www.teabros.uk.) This is another personal project, involving everything required to run a small business, from creating the logo from doodles on scraps of paper to sourcing a supplier, designing in Photoshop, determining costs and benefits and marketing.

I also enjoy playing the piano, developmental psychology, and consuming novels at a fairly express pace.