Senior Manager Social Media

nKey Responsibilitiesnnn* Lead overall channel and campaign strategy for key social channels in support of brand and business goalscurrent platforms include Instagram, Facebook, Threads and Twitternn* Conceptualize and produce dynamic visual content, including asset creation and in-house photo shoots for social channels, as well as write and edit all social copy, adjusting tone of voice for each specific channelnn* Oversee content creation for short-form video platforms like TikTok + YouTube shorts alongside internal content creatorsnn* Collaborate cross-functionally with various teams to ideate, conceptualize and execute monthly campaign programmingnn* Help administer and fulfill giveaways and other promotionsnn* Collaborate on reporting and social listening requests to garner actionable insightsnn* Establish the right KPI dashboards and reports, calculating and reporting out on these metrics in weekly, monthly and ad-hoc/campaign reviews, identifying underlying trends and actionable insights to continually improvenn* Proactively develop best practices and standards to ensure we can scale our social media strategy, including evaluating and integrating any software tools to help supportnn* Serve as a key lead on the social team for ongoing projects and business priority needs that arisenn* Explore and research social platform updates and emerging platforms to uncover brand opportunitiesnn* Manage social content calendar and posting, maintaining brand look & feel consistencybriefing out content to outside content creators, creative digital partners, and in house content creators on a weekly/monthly basisnn* Conceive, pitch, negotiate, and manage social partnerships end to end to introduce TULA to new customers and enhance our brand positioning (i.e. giveaways, content plays, etc)nn* Review & approve all social content prior to publication nn* Manage a direct report (Social Media Associate)provides real time feedback that is actionable & ensuring clear goals & expectations are set that allows for direct report to grownn* Partner with Social Media Associate to grow and moderate TULAs online community, ensuring all responses to comments and queries in a timely and engaging manner, while managing a consistent yet distinct voice across social platformsnn* Serve as an in house content creator & online personality for the brandcreating weekly videos for TikTok/Reels/StoriesnnnnnQualificationsnnn* 6 – 8 years of social media experience with beauty and/or direct to consumer brand experience preferrednn* Impeccable written communication skills, especially as it relates to brand and product storytelling on socialnn* Experience managing a direct report is a plusnn* Elevated creative eye and aesthetic with skills in photo, video, and design preferrednn* Passion for exciting & engaging consumersnn* Have the ability to analyze metrics to drive actionable next stepsnn* Are a quick-thinking, creative, hands-on, organized, problem-solvernn* Have a desire to flourish in fast-paced environment with an entrepreneurial spiritnn* Love pop-culture, skincare, health & wellness!nnn nn#Salary and compensationn No salary data published by company so we estimated salary based on similar jobs related to Design, Video and Senior jobs that are similar:nn $35,000 $75,000/yearn nn#LocationnNew York City, New York, United States

Tagged as: Social Media, youtube