Product Marketing Manager

Were looking for a candidate who has a proven track record of driving growth in an early stage B2B SaaS environment. As Head of Marketing, youll be responsible for all aspects of developing and executing Catapults marketing strategy, including product marketing, content creation, demand generation and digital marketing. Were looking for a fantastic all-rounder, who loves moving fast, is a self-starter and eager to roll their sleeves up. Its a fantastic opportunity for a candidate who is looking to have a significant impact on the growth trajectory of an exciting, young tech company thats transforming the way people work.nnnResponsibilitiesn* Develop value propositions, market positioning and messaging for key verticals and customer personas. Youll need to work closely with customers and undertake market research to gain a deep understanding of our verticals and the problems we solve.n* Grow pipeline and sales qualified opportunities through the creation of a high-quality and scalable demand generation operation.n* Develop marketing assets and content for demand generation, marketing campaigns and content marketing that lend credibility to our value proposition.n* Manage the demand generation budget thoughtfully, making strategic bets on key investmentsn* Establish data-oriented practices to optimize performance and continually improve the efficiency and impact of marketing channels; SEM, SEO, email, display and retargetingn* Excel within marketing automation platforms to optimize our lead generation & lead nurturing processes through email campaigns, content marketing, paid media and social media channelsn* Own the sales enablement function, being responsible for developing sales material that supports and enhances our sales process. Help sales identify new opportunities, position our product and close deals.n* Take responsibility for Catapults marketing tech stack, review current stack and make recommendations for tech investments that support growthn* Stay current on growth marketing trends, best practices and benchmarks and drive experimentation and evolution of our marketing channelsnnnRequirementsn* 5+ years of marketing and demand generation experience with a proven track record of driving growth through varied marketing channels at an early stage B2B companyn* You have experience with product marketing, have launched new products, markets or verticals before including developing market segmentation, value propositions and positioningn* You are a self-starter, with the ability to work independently, articulate and execute on a visionn* You have excellent communication and copywriting skillsn* You are highly creative, with excellent design and presentation skills, and strong attention to detailn* You have strong analytical skills and make data-driven decisions based on thorough analysis of campaign performancesnnnBenefitsn* Competitive salary & Equityn* Remote working: Catapult is a fully remote company with our small team spread across 6 countries currently. We believe in doing work we love, from places we love! Whether you prefer to work from home or an office, we support with coworking costs and a solid home-office setup.n* Flexible hours: We believe that performance should be measured on output, and not when and how you work, so at Catapult you will find a lot of flexibility to design your own rhythm of work.n* A social work-life: We are a small and sociable group. When we’re in lock-down we make an effort to stay connected with Zoom kick-offs every morning, 1-1s, and social catch-ups over quizzes and beer. Post Covid we expect to meet up every quarter for a few days of workshops and fun.n* Professional development: We think learning is key to winning so we have created a learning budget of 1,000 per person to spend on courses, conferences, coaching or whatever you think will help you improve and grow. Additionally we have a ‘free books’ policy which covers anything you want to read both fiction and nonfiction.n* Health insurance: We have Vitality health insurance (full package) for those based in the UK and strive to find similar options for other countries.nnnAbout CatapultnCatapults vision is to make work work. Millions of people work frontline jobs that provide income but fail to provide flexibility, control and balance. Catapults technology allows frontline employers to get more from their workforce, by giving their workforce more of the work they need.nnWere a small and ambitious team that work closely in sync while each taking real ownership of our respective areas. We are motivated by building intelligent solutions that drive meaningful value to both employers and employees.n nnPlease mention the words SLOGAN STRATEGY HABIT when applying to show you read the job post completely (#RMTUyLjM5LjIxMy44MQ==). This is a feature to avoid spam applicants. Companies can search these words to find applicants that read this and see they’re human.nn nn#Salary and compensationn $70,000 $120,000/yearn nn#Benefitsn Learning budgetnn nn#LocationnWorldwide

Tagged as: Digital Marketing, learning, marketing, Marketing Manager, Product Marketing Manager, SEO, Social Media