Baymard Institute

About the Company

Baymard Institute provides you with 78,000+ hours of large-scale e-commerce UX research – uncovering what designs cause usability issues, how to create “State of the Art“e-commerce experiences, and how your UX performance stacks up against leading e-commerce sites.

The research is published as articles, benchmarks, UX case studies, page design walkthroughs, in our extensive Baymard Premium research catalog.

To get one of the 220+ free research articles on e-commerce User Experience and optimization go to https://baymard.com

Baymard’s research is used by more than 3,000 e-commerce companies, researchers, and UX designers, from 80+ countries, and includes 71% of all Fortune 500 companies within e-commerce (including Google, Home Depot, Etsy, Nike, etc.)